What It Is

The new Pulp Riot paint is better than ever. Pulp Riot's NEW semi-permanent color formula with Anti-Overworking Technology lasts longer, conditions better, and doesn’t overwork. The vivid shades you love, now packed with even more power. What It Does

• No overworking: Anti-Overworking Technology • Lasts longer: Now up to 50 washes* • Conditions better: 12x more** • Increased hydration: 2x more** • Strengthens hair after pre-lightening** • 3x less breakage** after use • Intense shine: Increased shine by up to 86%** • Improved saturation: Better application for efficient product usage • Highly pigmented designed to provide bold, intense vibrancy • True tone fade for all shades + no bleed rinse

What Else You Need to Know

All shades are intermixable for endless color possibilities! • Clear can be used to dilute colors to make them lighter or pastel • Noir (black) can be added to other colors to make them darker • Neon shades are UV reactive or glow in black/UV lighting • Low acidic PH of 4 helps to close the cuticle, smooth hair, and add shine • Powered by Caring Complex – Conditioner-based blend that helps provide increased hydration, added strength, and reduced breakage. • Vegan Formula – No animal derived ingredients or byproducts. Never tested on animals*** • Ammonia, paraben, and MEA free

*** Vegan formula: no animal-derived ingredients

How To

Shades are designed to be used directly from the tube; there’s no mixing with developer.

1. Apply semis to clean dry hair. After lightening, shampoo at least two times. The smallest amount of residue can create spottiness. 2. Process for 25-40 minutes at room temperature. 3. Rinse thoroughly with cool water and without shampooing. 4. Conditioning is optional.