Rusk Deepshine Color Repair Shampoo is a gentle cleansing formula, free of color-stripping sulfates. The shampoo provides vital nourishment to help strengthen and restore damaged weak hair. Nourishing marine botanicals, patented UV-absorbing technology and antioxidant-rich vitamin E help shield hair color against damaging sun-generated free radicals, a leading cause of accelerated hair color fadage. Rusk Deepshine Color Repair Shampoo is formulated to prolong color retention and preserve color vibrancy.