PRAVANA Pure Light Power Lightener 24 oz
Product DescriptionGently and effectively lifts and lightens natural hair color without the concern of puffing or swelling.
The micro-encapsulated, time-released lightening action ensures even and gentle processing, lifting up to seven levels and beyond while maintaining the natural integrity of the hair fiber.
• Blue/violet base neutralizes orange and gold undertones while lightening
• Can be used on or off the scalp (use 10-20 volume developer for on-scalp application and 10, 20, 30, or 40 for off-scalp application)