PRAVANA Pure Light Balayage Lightener 16 oz
Product DescriptionFinally, a lightener created specifically for the art of balayage! PRAVANA creates another color innovation with its Pure Light Balayage Lightener, a lightener so unique from lighteners of the past, stylists will find balayaging to be easier than ever before. Freedom from foils, sanctuary for blondes, enlightenment for artists.
Foils are traditionally necessary to keep lighteners moist, so they can continue lifting. Pure Light Balayage Lightener works in a significantly different way. PRAVANA’s proprietary blend of Rice Flour and Kaolin Clay actually hardens and creates a shell around the hair, insulating the lightener inside, allowing the product to continue processing without drying or needing foil. This unique hardened shell also allows hair artists to layer sections for foil-free lightening with no fear of transfer. For optimal performance, use Pure Light Balayage Lightener with one of the three Pure Light Balayage Activators. This ensures the most effective Balayage consistency. Special blonding catalysts in the Activators, when paired with Pure Light Balayage Lightener, create a synergistic fusion that perfectly optimizes open-air lightening, while preserving the integrity of the hair.
Balayage is a special, artistic, open-air form of highlighting that requires a special lightener. PRAVANA brings hair artists Pure Light Balayage Lightener, a specifically formulated lightener to purposefully create effortless, natural blondes, as if touched by the sun. PRAVANA’s proprietary blend of Rice Flour and Kaolin Clay forms an outer shell that hardens, encapsulating the hair and lightener inside keeping it moist and allowing for extended open-air processing. The Aloe Vera pairs with the Aloe Vera found in the Pure Light Balayage Activators to cohesively keep the lightener moist and preserve the integrity of the hair. The Keratin Protein in the formula strengthens the hair as it is being lightened, for a full-circle of protection to create beautiful Balayage results. The smooth, whipped consistency allows hair artists to be precise in their application with no bleeding, swelling or movement.