New Patented dyes anchor deeply to hair's natural melanin for more than 20% longer lasting wear

Patented red chromophore molecules give intense color pigment to die, resulting in extra true tone for vivid, sharp true reds

Superior color reflection: Creates pure red transmittance allowing color to refract more light to leave hair shinier and more vibrant

A combination of Keratin Peptides, Arginine, dual-polymers, and African Manketti Oil repairs, nourishes, conditions and adds shine to increase color longevity

Restores and protects the B-layer, hair's first line of defense against color loss