It’s a 10 Miracle Daily Conditioner Plus Keratin … Healthy On the Inside and Out Reverse damage and repair healthy manageability and shine with It’s a 10 Haircare’s nutritive deep conditioning complex. Featuring Keratin as the key active ingredient, this 5 to 10 minute mask will smooth the hair cuticle and layer it with a strong protective coating that resists heat, humidity, styling, split ends, and sun damage. Hair is left smooth, detangled, shiny, stronger and full of life.