A shampoo that brightens blonde, violet, pale pink, lavender, white or gray tones.

Use Instafamous daily to get the silky, workable lengths that get you noticed. Naturally derived pigments work to brighten and counter brassiness while delivering intense shine, softness and rich dimension. Formulated for brassy bombshells.

Contains the IGK Los Angeles scent - a refreshingly bright arrangement of bergamont, lemon zest, mimosa, heliotrope and black amber.



Formulated without parabens, sulfates, mineral oil and petroleum. Vegan, gluten and cruelty free.